All those rock concerts. All those portable listening devices, from Walkmans to iPods. Many boomers are paying the price with hearing loss — and boomers who already turned 65 know that Medicare doesn’t cover hearing aids, which can run as much as $3,000 per ear.
Costco’s made some assertive moves into the business of selling and servicing hearing aids, offering an array of devices at reasonable prices. Free hearing tests are even conducted in-store at Costco Hearing Aid Centers. Costco works with four major suppliers of hearing aids, and also carries its own store brand. The Kirkland Signature 8.0 Premium Digital Hearing Instruments Kit costs $1,600 and includes a pair of hearing aids (available in 10 different colors). And, of course, you’ll need batteries: A package of 48 Kirkland Signature hearing aid batteries is $8.49. To compare, a package of 60 hearing aid batteries was selling for $15.30 on Amazon.