IT’S A TWO-HORSE RACE …
Dollar Tree (which also owns Family Dollar) has nearly 15,000 locations and amassed $22.25 billion in revenue last year. Its chief competitor, Dollar General, has 14,500 locations and made more than $23 billion. By comparison, a second-tier competitor like Five Below has only 625 locations.
… BUT THERE ARE PLENTY OF LITTLE GUYS
Aside from Five Below, there are chains as large as the nearly 400-store 99 Cents Only based out of California. However, your typical dollar store chain is about as small as the 10-store Real Deals chain in Central New York.
